On the road again…
„I packed my bag and in it I put: a Pennywise T-Shirt, my seven best friends and of course the tickets to the Telekom Extreme Playgrounds!” So or something like that sounded the popular travelling game which was played by the winners of the four Telekom road trips, which the company from Bonn raffles on the event website.
Millhaus takes care for the implementation of the road trips: from choosing authentic promoters and housing up to the video documentation of the weekend full of action.
The clip of the first 2011 road trip can be found here and who’s in the mood of having a chauffeur to the next Telekom Extreme Playgrounds in Hamburg should take part in the competition! Good luck!
posted by Alex Schwan on 18. May 2011 on 10:30
Fiat 500 extends engagement in the field of urban culture
Fiat 500 extends its engagement in the field of urban culture and supports the STROKE.ARTFAIR, an international urban arts exhibition which will be hosted at the Zenithhalle in Munich from the May 26th until 29th. Millhaus and the STROKE organizers have developed the platform STROKE.FEATURE for Fiat 500 which offers upcoming artists the possibility to present themselves in front of a wide audience. Artists like Pixelpancho from Turin or Jeanspezial from Paris will create their very own masterpieces on colossal canvas and boilers so visitors can experience the artworks’ development very close. Furthermore a “STROKE Special Edition” of the current “Everyday Masterpieces” magazine edition has been created for the event.
An overview of all artists and more information to STROKE.ARTFAIR can be find at www.stroke-artfair.com. A small foretaste of what the exhibition will be like gives the picture “Jazz in free times” of Robert Proch from Poland.
posted by Alex Schwan on 18. May 2011 on 10:27
HEAD Snowboard Team in Japan
Fredrik Evensen, Shayne Pospisil and Christophe Schmidt got together to collect footage with the Japanese team rider Masaomi Harada at the resort of Asahidake on the northern island of Hokkaido. The snow conditions were perfect so the guys were able to film the clip in just 7 days.
After tons of visits we think of Japan as a country with an amazing landscape, an exciting culture and the nicest people.
After just being back for one week we got the horrible news about the catastrophe in Japan. We are now following the events in Japan with awe. Our thoughts go out to our Japanese friends and we wish then all the best to overcome this difficult time.
Head – Japan Love! from HEAD Snowboards on Vimeo.
posted by Alex Schwan on 2. May 2011 on 11:25
The German Snowboard Halfpipe Championships - And the winner is…
…the German snowboard scene! Results only played a minor role at the first German Snowboard Halfpipe Championships since 2007. It was much more important that the championships took place at all.
After the PipeAid initiative, founded by Millhaus CEO Alex Schwan and Dirk Lösch from LHLK bore fruit, it was possible to open the only halfpipe in Germany in the beginning of March at the Nebelhorn/Oberstdorf where the German Championships took place on March 26th, 2011. Almost 50 riders, more than 1.000 spectators and a beautiful blue sky made the event into a real success which seemed more like a big family celebration than a hardcore contest.
Millhaus was responsible for the event organization, realization and PR together with LHLK and NBH.
But of course there were winners nonetheless: Christophe Schmidt was able to defend his title and is therewith German Halfpipe Champion 2011. In the women’s category it was Conny Bleicher who took home the victory, Linus Birkendahl won the U16 division. A special highlight was the legends’ category where old school riders Christoph Weber-Thoresen, Xaver Hoffmann and David Benedek showed that they grew up with a pipe and definitely still know how to ride one.
Deutsche Halfpipe Meisterschaft 2011 - Nebelhorn from Millhaus on Vimeo.
posted by Alex Schwan on 2. May 2011 on 11:22
FIAT Freestyle Team rider Flo Jung in Morocco
For six years now Millhaus has been in charge of the FIAT Freestyle Team in Germany. Over the years the members of the team have been all over the world. Caja Schöpf in India, Jürgen Horrwarth in China, the Blumentopf guys in South Africa. But the one with the most frequent flyer miles is definitely Flo Jung, who has already travelled to Alaska to surf next to icebergs and who’s an often seen guest on Mauii. A short while ago he went to Marrakesh as perfect conditions had been forecasted for the area. He came back with amazing footage: great windsurf action and impressive pictures of the country- a clip definitely worth watching!
Fiat Freestyle Team presents - Big Wave Marocco with Flo Jung from Millhaus on Vimeo.
posted by Alex Schwan on 2. May 2011 on 11:18
HIGH FIVE is taking kids up the mountain!
The non-profit organization HIGH FIVE, initiated by Millhaus employees offered the opportunity for more than 40 kids from youth centers in Munich to take part in snowboard workshops on three weekends in March! Thanks to the supporters Planet Sports and Fiat Freestyle Team the kids were driven to the Spitzingsee ski resort, got equipment and helmets and were introduced to the basics of snowboarding over two consecutive days each time. HIGH FIVE spokesperson Christophe Schmidt came around to one of the workshops and assisted the kids patiently during their first tries on the mountain where he himself did his first runs in 1994.
More impressions and further news about HIGH FIVE on the website www.wearehighfive.com and on facebook.com/wearehighfive!
posted by Alex Schwan on 2. May 2011 on 11:07
Fiat Professional Austria at the Austrian Freeski Open
Millhaus realized extensive measures in regards to the event sponsoring of this year’s Austrian Freeski Open in Kaprun for the project Fiat Professional Austria Freeskiing.
Millhaus was responsible for the coordination together with the event organizer and freeski icon Martin Winkler, the integration of Fiat Professional into the pre and post event coverage, the realization of the activation measures on site as well as the support of participating Fiat Professional athletes Fabio Studer and Markus Eder.
Due to the organization of Fiat Professional as Official Transport Partner of the event, especially as exclusive shuttle service for the invited athletes, Millhaus was able to generate even more awareness for the brand.
More info and pictures on the official website if the event..
posted by Alex Schwan on 11. April 2011 on 20:14
Fiat 500 gets ready for the STROKE.ARTFAIR
After Millhaus brought together Fiat 500 and contemporary art at the Munich Helmet Gallery last year, as well as designing the magazine „Everyday Masterpieces“ together with streetart master Christian Hundertmark, the Italian car will bring about a few more highlights within urban culture in 2011.
To get off to a good start at the fourth edition of the urban art fair STROKE.ARTFAIR, fans of contemporary street art met last weekend at the Kirsch & Co Gallery in Munich for a „Warm Up“. As part of the event Millhaus organized, together with the trade fair responsibles, a live performance of Danny Fugueroa, an artist from Peru, who transformed a Fiat 500 into his very own „Everyday Masterpiece“ right in front of the gallery. The for the artist typical mix of graphic elements from his home country together with Japanese Manga styles made the little black car into a real urban art masterpiece.
posted by Alex Schwan on 11. April 2011 on 19:11
Oakley appearance at the Winter X-Games Europe
Millhaus was commissioned by Oakley to once again realize the brand appearance at an event.
After the classic trade fair booth had to give way at the ISPO 2008 to a wrestling rink that performers from all over the world made into “the place to be” twice a day, this time it was an après-ski bar at the mountain village of Tignes that was to be transformed into an Oakley brand environment. Within 48 hours building time the Oakley Safehouse came into being and was THE hot spot for athletes, media, dealers and VIPs during the European Winter X-Games 2011.
posted by Alex Schwan on 11. April 2011 on 18:38
HEAD in Helsinki
Tom Klocker and Alex Tank, both riding for the HEAD Snowboard Team supervised by Millhaus, opened the season 2010/2011 with a web clip of their short trip to Helsinki. It had just snowed in the city and so the two decided to prove that you don’t necessarily need a mountain for a first class snowboard video.
HEAD – Short Report: Helsinki from HEAD Snowboards on Vimeo.
The HEAD Crew with Fredrik Evensen, Shayne Pospisil and Christophe Schmidt just got back from Hokkaido in Japan, where they shot their next clip which we will be showing you here shortly.
posted by Alex Schwan on 9. March 2011 on 10:07