Successful re-launch of the brand Abarth supported by Millhaus
Not only the weather in Munich showed up with brilliance – also the brandnew 500 Abarth gave a special brightness to the “Altstadtfest” in Munich with its premiere at the restaurant “Lutter&Wegner”. Exactly at 10:00 a.m., the famous graffiti artist Loomit and his team started to refine the facade of the Bavarian Stock House at the “Lenbachplatz”. The graffiti guys roped down from the rooftop for letting the world of Abarth flow together with the urban scenery of Munich in a visual way on the fixed blow up. It took the team only 4 hours to create a spectacular graffiti for the new 500 Abarth under the curious glimpses of numerous spectators. Millhaus was responsible for the entire project coordination and provided the decent framework with the premiere event on the roof terrace of “Lutter&Wegner”. Copious guests followed the invitation to the official launch of the 500 Abarth, including prominent personalities of the film and culture scene. The lounge was specifically established for the 500 Abarth premiere starting with the red-white branded catering, over the carrera course right up to the exhibited Abarth model and the TV-spot (premieremovie) – everything was according to the motto „Motorsport“.
With Eurosport anchorwoman Michaela Sachenbacher, DJ Explizit and Graffiti Expert Christian Hundertmark leading through the event, the guests enjoyed the ambience and the graffiti action close-by.
posted by Alex Schwan on 20. August 2008 on 16:12
Local Support goes Music
After two very successfull years full of support for the action sports szenes, Millhaus is extending the T-Mobile Local Support project into the music business.
“The Local Support Musik Förderung” will help and push young bands with Live Performances, Music Equipment and Coachings by reknown stars.
In order to select the first bands the “Local Support Band Contest” was inaugurated - a famous juryaround MTV VJ Joko, Sportfreunde Stiller Manager Marc Liebscher
and DJ Sepalot will handpick the finest tunes.
Furthermore Millhaus is happy to welcome the partners of Local Support Music: Sennheiser, Gibson and spickmich.de.
posted by Alex Schwan on 18. July 2008 on 13:53
Fiat 500 Pic Nic Event, 5th of July 2008, Haus der Kunst, Munich
On 5th of July the new Fiat 500 celebrated its first birthday. At this occasion Pic Nics were arranged by Fiat allover Europe. Millhaus organized the german event in Munich on the terrace of famous Haus der Kunst. The unique happening on this beautiful sunny day attracted more than 2.000 Visitors, so the 500 GUZZINI Design Pic Nic Baskets including delicious italian appetizers were out of stock within the first two hours. Additional free drinks and DJ Explizit made the Munich 500 Fans celebrate into late night. It was “Dolce Vita” at its best, Millhaus would like to thank all partners and supporters!
Here is the Event Movie.
posted by Alex Schwan on 15. July 2008 on 18:42
Millhaus at Adidas Skateboard Clash
Skateboarding at its best will happend at Skatehalle Berlin the upcoming weekend - the acting European Champion and Fiat Freestyle Team Member Jürgen Horrwarth invited the best Bowl Riders to join “Jürgen Horrwarths Bowl Jam by Fiat Freestyle Team” for May 31st and June 1st. Get more information at fiatfreestyleteam.de
posted by Alex Schwan on 30. May 2008 on 17:31
Flickr Community Event Hamburg City
The Flickr Community Hamburg got together at Frau Hedwig und Herr Paul in Hamburg City on May 24. Millhaus supports Flickr with the event implementation. The Next Flickr Community Get together will happen in Düsseldorf on June 07. Picture Kay Kremerskothen / Flickr
posted by Alex Schwan on 30. May 2008 on 15:35
Fiat 500 Everyday Masterpieces Event, Museumsquartier Vienna, 05th of May 2008
Millhaus was aligning the Fiat 500 launchevent “Everyday Masterpieces” for Fiat Automobiles Austria in the famous location “Museumsquartier” in Vienna.
Agency Hirzberger was responsible for the on site event implementation. Renowned artists handed in their special artpiece for the campaign “Everyday Masterpieces” - the top-class jury, consisting of Francesca von Habsburg, Desireé Treichl Stürgkh, Dir. Peter Noever, Dr. Carl Pruscha, Eva Schlegel, Thomas Kirchgrabner, Marie Therese Harnoncourt, Doris Golpashin, Rudi Klausnitzer, Elisabeth Michitsch, Roman Rafreider and the international Fiat Communication Manager Lois Cilimingras, declared Dorothee Golz as the winner of a brand new Fiat 500.
posted by Alex Schwan on 8. May 2008 on 18:05
Local Support Wildcard Winner at T-Mobile Extreme Playgrounds
This year kickoff of the T-Mobile Extreme Playgrounds on April the 20th comes with Millencollin and the Munich Rock Stars Sportfreunde Stiller. The Winners of the Local Support Dirt Session in Grevenbroich - Christoph Deeg (BMX) and Marius Lenders (MTB) - would have had their great performance as real rock stars as well - if Christoph wouldn’t be impeded due to injury. Janek Wentzky is going to replace him in Duisburg - so a big “get well soon, Christoph” from Millhaus and “rock it!” to Marius and Janek. For more information go to www.t-mobile-playgrounds.de
posted by Alex Schwan on 18. April 2008 on 17:42
Safety First Avalanche Camps
More than 70 attenders made use of the three Avalanche Camps offered this year by Millhaus, to improve or refresh their knowledge about all the issues concerning avalanche safety.
Everybody was pretty much into shoveling, beeping and powdering, to make sure the fun wasn’t passed over beside all the interesting and informative exercises.
posted by Alex Schwan on 4. March 2008 on 13:48
Head Pro Team Rider Shayne Pospisil becomes 2nd at Oakley Arctic Challenge
Oslo, Norway. Shayne Pospisil became 2nd at this seasons second last TTR 6 Star Event, the Oakley Arctic Challenge. More information about Shayne can be found at ridehead.com. Congratulations!
posted by Alex Schwan on 25. February 2008 on 10:57
Internship at Millhaus
The work will involve the support of our projects, events as well as creating concepts for current and new projects.
Candidates should study business sciences with a focus on marketing or marketing communication. You are interested in sports, music, sport events, you are a team player and you have skills to work with ms office.
Please email your resume with a cover letter describing your interest in Millhaus and why you would like to intern with us to Alexander Schwan at schwan@millhaus.com
posted by Alex Schwan on 8. January 2008 on 13:55